All the News That's Fit to Pay For

The New York Times today said it will begin charging in 2011 for repeated use of its news content.
Bravo!

Those of us who still get home delivery of the print edition will get free, unfettered access.
But all you slackers who have come to see quality news and info as a service, rather than a product with intrinsic value, will have to pony up an as-yet-to-be-disclosed monthly fee for regular use of the site.

It takes balls to monetize an entire news site.

Actually, it takes a reputation like the Times'. Or the Wall Street Journal, which already does it.
What will the Times' online advertisers say, do? I'm guessing the Times has talked to them ad nauseam, and has spreadsheets out the wazoo laying out the plan.

Can The Cincinnati Enquirers and Dayton Daily Newses of the world take the leap?
Doubt it.

But it's a VERY SMART step forward. SOMEONE's gotta do it.
All the News That's Fit to Print... on your debit card's monthly statement.